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When My Salah Mat began in Wales in 2018, the goal was not initially about warehouses, international distributors or selling products thousands of miles away. Rather, it started with something close and simple. How could we make learning Salah easier for children?
That question eventually led to the development of the Interactive Prayer Mat and, over time, My Salah Mat products began reaching Muslim families around the world. But this expansion also means we needed more hands to help. Reaching families in another country requires the right people and organisations on the ground. In the United States, one of those important relationships has been with Noorart.
Noorart's Long History
Noorart was founded in 1997 by Ammar and Noor Saadeh after they recognised a need for better Islamic and Arabic educational resources for Muslim children growing up in the West.
Beginning with educational audio resources, Noorart developed over the years into a specialist provider of Islamic books, Arabic learning materials, curricula, educational toys and other resources used by Muslim families, schools, homeschoolers and educators across the United States.
Although Noorart and My Salah Mat were founded in different countries and more than two decades apart, there is a clear connection between their stories. Both businesses were created after recognising a challenge within Islamic education and asking how Muslim children could be given better tools to learn.
Different Products with a Shared Purpose
For Noorart, this has meant providing books, curricula, Arabic learning materials and educational resources. For My Salah Mat, product design and interactive technology became another way of supporting learning.
The Interactive Prayer Mat gives children the opportunity to connect the movements of Salah with audio guidance and repetition. My Quran Pad uses a similar interactive approach to introduce Arabic letters, words, short Surahs and other early learning content.
The technology may be different from a traditional book or classroom resource, but the goal remains very similar: helping children engage with and understand their Deen.
My Salah Mat founder Kamal Ali explains:
“For me, finding a distributor has never just been about finding somebody who can sell products, but I want partners who understand why the product exists. Noorart has been serving Muslim families and educators since long before My Salah Mat existed, and that shared commitment to Islamic education is what makes the relationship meaningful.”
Having an established US partner makes it easier for American families to discover selected My Salah Mat products through a company already serving the Muslim community.
Shopping from the USA? Explore selected My Salah Mat products available from Noorart.
The strongest reseller partnerships are about more than distribution. They work when both organisations understand the families they are serving and the purpose behind the products.
Noorart started its journey in America in 1997, while My Salah Mat began in Wales more than twenty years later. Today, those two journeys meet through a shared goal: helping more Muslim families give their children meaningful opportunities to learn and practise their faith.
FAQ
What is Noorart?
Noorart is a US-based Islamic education company founded in 1997. It provides Islamic books, Arabic learning materials, curricula, educational resources and products for Muslim families, schools and educators.
Can I buy My Salah Mat products from Noorart in the USA?
Yes. Noorart stocks selected My Salah Mat products for customers in the United States. Availability may vary, so customers should check Noorart’s website for the current range.
Which My Salah Mat products does Noorart sell?
The range can include products such as the Interactive Prayer Mats, My Quran Pad, Islamic Wall Art & Audio Mats, Islamic Children Books, Watermelon Plushies, and Eid & Ramada decor. Current availability should be checked directly with Noorart.
Why does My Salah Mat work with resellers?
Working with trusted resellers helps My Salah Mat make its educational products easier to access in different countries while partnering with businesses that already understand and serve their local Muslim communities.
Is Noorart connected to My Salah Mat?
Noorart is an independent Islamic educational retailer and distributor that stocks selected My Salah Mat products in the United States.
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