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At My Salah Mat, our work has always been about more than products. From the beginning, the mission has been to create meaningful Islamic learning tools that help children, families and reverts stay connected to faith. But alongside that mission is another value that matters deeply to us: giving back to the Muslim community.
For us, Sadaqah Jariyah is not just an idea. It is part of how we see the work we do. When a child learns Salah, hears Qur’an, makes du’a, or grows in love for Islam, we hope there is ongoing reward in that. And when a product also helps support children and families in need, that purpose becomes even greater.
This is why our support for Palestine has become such an important part of the My Salah Mat journey.
Giving With Purpose: How My Salah Mat Supports Palestine
One of the clearest examples of this is Nūr, our watermelon-inspired plushie created as a symbol of hope, unity and resilience for Palestine.
The watermelon has become a powerful symbol for many families who want to keep Palestine in their hearts and conversations. For children, Nūr offers a gentle way to understand love, compassion and solidarity. It is soft, comforting and meaningful, but it also carries a bigger purpose.
Through the Nūr plushie campaign, My Salah Mat donates 10% of costs to aid in Palestine. This means every purchase becomes part of something wider. Families are not only buying a plushie for their child but also helping support a cause that matters deeply to the Ummah.
That support has already made a real difference. At the Children Not Numbers Iftar, My Salah Mat founder Kamal Ali presented a cheque of over £18,000 raised through the My Salah Mat plushie campaign. It was a powerful reminder that small actions, when carried by a community, can become meaningful support for children in Gaza.
Our support for Palestine has also continued through educational products such as Train to Al-Aqsa. This children’s book was created to help young readers learn about Al-Aqsa, Palestine and Islamic history in a way that feels accessible and age-appropriate. With all profits going to Palestine, the book combines learning with giving.
For Muslim families, these products open important conversations. They help children ask questions, learn about the Ummah and understand that caring for Palestine is not only about sadness. It is also about hope, education, du’a and action.
What Charity Work Does My Salah Mat Do?
My Salah Mat’s charity work is rooted in the belief that business can be a vehicle for good. We are a company, but we are also part of a wider Muslim community. That means we have a responsibility to support causes that reflect our values.
Our work has included donating through Palestine-focused products, supporting Children Not Numbers, raising awareness through articles and community stories, and creating Islamic learning tools that support children, families, reverts and additional needs learners.
The Children Not Numbers partnership is especially meaningful because it centres the lives, voices and needs of children in Gaza. Their work highlights that children are not numbers in a report or a headline. They are young people with names, families, memories, hopes and futures. Supporting them is not only a humanitarian concern. It is a moral responsibility.
This is the heart behind the phrase: your support has helped children in Gaza.
Every family who bought a Nūr plushie, shared the campaign, read the story, donated, or helped raise awareness became part of that impact. The £18,000+ raised is not only a number. It represents a community choosing to care. If interested in the products, please see below.
At My Salah Mat, we hope to continue building products that carry purpose. We want children to learn Salah, Qur’an, Islamic history and love for the Ummah. We also want them to grow up understanding generosity, responsibility and compassion.
Whether it is through Nūr, Train to Al-Aqsa, our interactive prayer mats, or future charitable projects, our aim is the same: to create products that benefit families in this life and, insha’Allah, continue to bring reward in the next.
FAQ
What charity work does My Salah Mat do?
My Salah Mat supports charitable causes through selected products, campaigns and partnerships, including Palestine-focused giving through Nūr plushies, Train to Al-Aqsa and support for Children Not Numbers.
How does the Nūr plushie support Palestine?
The Nūr watermelon plushie supports Palestine through My Salah Mat’s Giving with Purpose campaign, where 10% of costs are donated to aid in Palestine.
How much has My Salah Mat donated through the plushie campaign?
My Salah Mat has raised over £18,000 through the plushie campaign, which was presented at the Children Not Numbers Iftar to support children in Gaza.
What is Children Not Numbers?
Children Not Numbers is an initiative that supports children in Gaza and reminds the world that the children affected are not statistics, but real children with lives, families and futures.
How does the Train to Al-Aqsa book support Palestine?
Train to Al-Aqsa is an educational children’s book that helps young readers learn about Palestine and Al-Aqsa, with all profits going to Palestine.
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