My Salah Mat Now Selling on Riwaya: The #1 Marketplace Built by Muslim

When you build a product with a purpose, you naturally search for spaces that share a similar purpose. At My Salah Mat, every part of our journey has been shaped by intention: to create something meaningful for Muslim families and help children learn salah with ease. We intend to make faith feel accessible inside every home.

So when the chance came to join Riwaya, the UK’s leading marketplace built by Muslims for Muslims, it felt less like a business decision and more like stepping into the next chapter of a story shaped by the same values we started with.

How was Riwaya founded?

What drew us to Riwaya wasn’t just the scale but the heart behind it. Before Riwaya even existed, its founder was trying to find a way to combine business with faith.

Then Covid hit, and like so many of us, they watched countless Muslim businesses close overnight. Instead of standing on the sidelines, they built a solution.

This is what the Riwaya founder, Sameer, had to say:

“We knew we could add real value by curating an ethical and value-based Islamic marketplace and help these businesses and our community. In 2021, after nearly a year of planning, building and reworking, we launched the world’s first premium Islamic marketplace, Alhamdulillah!”

As a brand, this resonated with us immediately. We’ve listed on many platforms over the years, but Riwaya felt different. It felt intentional where everything is curated and every seller is reviewed. The whole space has been built with the Muslims in mind.

This is shown through how Riwaya presents products, supports sellers and keeps the community at the centre of every decision. Even their promise to donate a percentage of sales to charity reflects a shared aim: to benefit beyond the transaction.

What Makes Riwaya Stand Out?

It’s their mission that makes them so special. Riwaya started with only five vendors and a simple mission:

One, to serve our community and offer an ecosystem to bridge the gap between amazing Islamic sellers and Muslim consumers, and

Two, to help empower the countless independent Muslim businesses both in the UK and abroad.

Today, that small beginning has grown into a hub of more than 700 curated sellers, from established global brands like ours to small family-run businesses doing beautiful work from their homes.

What You Can Find on Riwaya

Unlike other mainstream marketplaces, where your products have the potential of being overlooked as customers search through 1000s of gifts trying to find the right one, Riwaya looks to showcase hand-selected, high-quality Islamic items throughout the world on a single platform.

You’ll find everything you need for your prayer and worship routine, from prayer mats and Salah essentials to Quran sets, all carefully selected from trusted, ethical sellers.